UTM Link Builder

Build trackable links for your social media posts. Monitor results in GA4 under Acquisition → Traffic acquisition.

Link Parameters

Destination URL

Source (utm_source)

Medium (utm_medium)

Campaign (utm_campaign) — what you're sharing

Content (utm_content) — optional extra label

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What You Want to See	GA4 Path
Which platform drives most traffic	Reports → Acquisition → Traffic acquisition → `utm_source` column
Which post/article was clicked most	Reports → Acquisition → Traffic acquisition → `utm_campaign` column
LinkedIn post vs story performance	Reports → Acquisition → Traffic acquisition → `utm_medium` column
Which blog page gets most views	Reports → Engagement → Pages and screens
How long users stay on the site	Reports → Engagement → Overview → Avg. engagement time
Which countries visit	Reports → User → User attributes → Country

Post Type	utm_campaign Suggestion
Blog post link	Article slug: `company-registration-2026`
Homepage brand post	`homepage-brand`
Service promotion	`service-accounting`, `service-tax`
Booking call-to-action	`booking-cta`
Tax deadline reminder	`tax-deadline-[month]`